Sometimes when you are in the 'present' it is hard to look forward to the future so it was good to see this more optimistic view of the future from my ex-boss - Sir Martin Sorrel at WPP. He said today after issuing a statement that revenues would be 2% less in 2009 compared to 2008:
“Although the economic gloom has heightened recently, with further earnings disappointments, surprise dividend cuts, continued financial restructurings and rights issues, we still believe there will be a recovery of sorts in 2010, partly driven by weak comparatives, as the massive Keynesian fiscal injections, quantitative easings and interest rate reductions take hold.
“These already approximate to $12 trillion or approximately 20 per cent of worldwide GDP of $64 trillion.
“The first half of 2009 is going to be extremely tough, it will probably be better in the second half of 2009 in comparison with the second half of 2008.
“It’s very foolish to try and call when the market will turn, and in the real world, but we’re sticking our necks out and saying that, in 2010, we will see some improvement — but it will be against weak comparatives.”
Certainly for DUO it has been a tough 6 months but we are starting to see a more 'green shoots' of recovery. Just this week we have been appointed to provide marketing support to a famous visitor attraction in our area - Barnsdale Gardens. With the trend for more 'staycation' holidays and the consumer desire for less costly experiences the gardens have a fantastic opportunity to prosper.
Comments